The answer to this question is quite simple, really: By listing your website to a business directory, you will get a much better chance of getting found by the people who are in essence looking for you. So when people search for a local roofing contractor or a plumber, they will begin their search in Google; whereas the search engine will be extracting relevant results from the local business directories.
We’ve been used to seeing lists of businesses in phone books. But that’s a thing of the past. We’re not saying that telephone books are completely obsolete; it’s just that in today’s world, people are more inclined to using the web to look for things they need and want.
Supposed you own a business and you’re in need of more customers to realize profit, what you want as a first step in that direction is to be able to get more exposure. Yes, you’ve probably heard about search engine marketing, optimization, blogging, social media, etc. But the one thing that many business owners trying to establish online presence tend to forget is the essence and significance of a business directory. You should know that it is a must to list your services or your products in a directory where your likely customers will be able to find you. For instance, if you are offering consultation services for child care in your local area, you therefore have to find a child care directory and then list your site there. Why? It’s because more and more people these days are relying on these directory listings to find what they are looking for.
Saving Money in the Process
Advertising is always expensive, whether you’re looking at the traditional means like TV and radio, or internet advertising like paid listings in Google. So if you own a business that’s trying to grow on a tight budget, you can’t afford to take on the usual direction of advertising. But with online business directories, you will be effectively advertising to your targeted audience without really have to spend that much. As a matter of fact, most online directories allow listing relevant businesses for free.
But there’s a catch here. You have to be advertising or listing your business to a relevant directory, or else you’ll suffer from getting red flagged by search engines. For instance, why would anybody want to know about poker or trading game cards in a child care directory? The key is relevance.
Make Use of Precious Time
In every type of business, time is always a valuable resource. It is something you can’t really waste. With online business directories, you get to make use of your precious time focusing on other methods of advertising and marketing. That’s because you only have to spend a few minutes listing your business to a wide audience – an audience that are more likely to be interested in your business and your website.
So at this point, be sure you already realize the importance of business directories. Be sure you’re using it to your advantage. But do not overdo it. Just like other internet marketing methods, you don’t want to be overdoing them or risk becoming banned or sandboxed by search engines.