Businesses need to advertise online to increase their online presence. You can hire marketing companies Sydney to handle your advertising or you can work alone to do your own way of advertising your products and here’s some tips and tricks how to gain free advertising for your business.
Take advantage of the magic of keywords
You can increase your visibility on search engines by inserting keywords that describe your business into your site’s HTML meta tags. It is also an advantage to repeat keywords in your home page and marketing companies Sydney will agree with that strategic use of keywords in your pages will put your business name on top of consumer’s search results and appropriate keywords are your free advertising on search engines.
Your URL on everything
Maximize your URL by putting it on everything – on your email signature; on your logo, brochures, catalogues and even on prints like business cards and direct mails. It will make people notice and remember your URL thus resulting to high recall. A marketing consultant oftentimes carries his URL all the time to make people notice and recall it easier.
Submission to directories, speciality listings, industry organization and yellow pages really works
Submit your websites to all possible online directory listings like Yahoo Yellow Pages, to business and organization listing or individual popular listings to enable people to find your business. Marketing companies Sydney’s first suggestion to their clients is to be listed to these online directories so it means submission really do wonders on advertising your business. You can employ these listings as your business’ free advertisement.
Maintain a weblog
A blog is a common venue for paid advertising and it has been a proven advertising vehicle by many marketing agencies working for individuals or business entities. A weblog is a collection of short articles, essays or loosely-formatted thoughts focused on promoting or for gathering customers’ feedback through comments.
Pod cast your business for free advertising
Pod cast is an audio record files in a radio talk format and you can pod cast your business file and have it on your website for downloads. Customers downloading your pod cast will be able to play them on their computer or portable MP3 devices, and learn more about your business.
Do email listing
Have an email list of your customers to send them future product announcements, special offers, coupons or useful information on your business.
Use reciprocal links
Allow companies to insert links on your sites in return of links on their sites. This exchange of hyperlinks allows both sites to enjoy free advertising for their business.
Doing these simple tricks will help you gain free advertising online thus increasing your online presence.